AI Insights · Timothy · January 2023
Top 5 Social Apps on Android in El Salvador Q4 2022
In Q4 2022, the top social apps on Android in El Salvador showed varying trends in downloads, revenue, and active users. TikTok and Instagram led in engagement, while Facebook maintained a strong user base.
During the fourth quarter of 2022, the top 5 social apps on the Android platform in El Salvador exhibited diverse performance trends in terms of weekly downloads, revenue, and active users. Here's a breakdown of how each app fared:
TikTok from TikTok Pte. Ltd. experienced fluctuations in weekly revenue, peaking at approximately $3.4K in early October and again in early December. Weekly downloads saw a significant spike to around 60.6K in late October, with another high of 52.5K at the end of the month. Active users remained relatively stable, hovering around 700K to 710K throughout the quarter, ending on a high note with 712K in the last week of December.
Instagram from Meta Platforms, Inc. showed modest revenue gains, reaching a peak of $38 in the last week of October and early December. Downloads fluctuated, starting at around 22K and peaking at 27.5K in late October. Active user numbers remained robust, ranging from 1.54M to 1.66M, with a notable increase towards the end of December.
Facebook also from Meta Platforms, Inc. maintained a steady revenue stream, peaking at $374 in late October. Downloads varied, with highs of 25.4K in mid-December. Active users showed a consistent upward trend, starting at 1.86M and peaking at 1.98M in the week before Christmas.
TikTok Lite - Save Data had stable download numbers, with a peak of approximately 19.1K in the last week of December. Active users saw a gradual increase, starting at 259K and ending the quarter at 290K, indicating growing engagement with the lighter version of the popular app.
Facebook Lite also from Meta Platforms, Inc. had steady download figures, peaking at 18.5K in late October. Active users showed minor fluctuations, starting at 539K and maintaining a similar level throughout the quarter, ending at 520K.
These insights highlight the varying levels of engagement and revenue generated by the leading social apps on Android in El Salvador during Q4 2022. For more detailed insights, visit Sensor Tower.
